Senior Manager of CRM Marketing |
| Nov. 11, 2009 - Dec. 29, 2009 |
| Location: | Provo, UT |
| Salary Range: | Competitive Salary DOE |
| Benefits: | Health, Dental, PTO/Vacation, 401(k) |
| Employment Type: | Full Time |
| Department: | Marketing |
| Description: | Career Step is looking for a Sr. Manager of CRM Marketing to oversee all aspects of customer engagement with the ultimate goal of driving revenue from and building loyalty among the existing customer base. Reporting to the VP of Marketing, this individual will be responsible for strategy, segmentation, and management of the systems/processes responsible for developing and executing contact strategies across all customer touch points (online, email and direct mail). This is an ideal opportunity for a "test and learn" ROI-focused marketing professional. |
| Duties: | * Develop actionable customer segmentation and effective contact strategies while overseeing execution of campaigns. Must be knowledgeable in most or all aspects of direct marketing – online, call center, email and direct mail.
* Drive a strong “test and learn” culture balanced with strong prioritization skills to generate key insights.
* Help define and drive process to convert leads into new enrollments and build advocates among recent graduates.
* Promotional strategy, forecasting, execution and optimization with cross-functional team members.
* Manage an ongoing budget to deliver effective cost per enrollment conversion programs and promotions.
* Lead and motivate a direct and cross-functional team to deliver against goal and drive gap closure when necessary with the appropriate sense of urgency and focus.
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| Qualifications: | * Minimum 3 to 5 years relevant life cycle/direct consumer marketing experience
* Demonstrated leadership experience and results managing high performing teams
* Track record of making an impact on business results
* Ability to succeed in a fast paced, entrepreneurial environment
* Exceptional analytical, organizational and interpersonal skills; intensely curious
* Strong relationship-builder; outstanding verbal and written communication skills
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